For Sellers:
- Market Analysis:
- Conduct comparative market analysis (CMA) to determine a competitive listing price.
- Property Preparation:
- Provide advice on repairs, renovations, or staging to maximize value.
- Coordinate with professional stagers, photographers, and cleaners.
Marketing & Advertising:
- List the property on the Multiple Listing Service (MLS).
- Promote through online platforms, open houses, and flyers.
- Use social media campaigns and virtual tours.
Negotiation:
- Negotiate offers, counteroffers, and terms with potential buyers.
- Paperwork Handling:
- Prepare and manage contracts, disclosures, and other legal documents.
Closing Coordination:
- Work with inspectors, appraisers, lenders, and title companies to ensure a smooth transaction.
- Ensure all deadlines are met for a timely closing.
For Buyers:
- Needs Assessment:
- Understand the buyer’s budget, preferences, and timeline.
- Property Search:
- Provide access to MLS listings and arrange property viewings.
- Research neighborhoods, market conditions, and future development plans.
Offer & Negotiation:
- Help prepare competitive offers.
- Negotiate terms, repairs, and concessions with sellers.
Financing Guidance:
- Refer buyers to trusted mortgage lenders and financial experts.
- Due Diligence Support:
- Coordinate inspections, appraisals, and legal reviews.
- Provide guidance on understanding property reports and disclosures.
Closing Process:
- Assist with the completion of all closing paperwork.
- Facilitate communication between the buyer, lender, and title company.
For Both Buyers & Sellers:
- Market Expertise
- Stay updated on real estate trends, market conditions, and property values.
- Legal Compliance:
- Ensure compliance with local, state, and national real estate laws.
- Communication Management
- Act as a liaison between clients, other agents, and service providers.
- Conflict Resolution:
- Address disputes and challenges that arise during transactions.
Post-Sale Services:
- Provide referrals to contractors, movers, or maintenance services.
- Offer market updates and follow-up consultations.
This list provides a comprehensive view of the multi-faceted role that realtors play in both buying and selling real estate.